Sunday, 22 May 2016

"Mobile web is open for business"

As a fan of the Mobile Web, I was happy to hear about the new developments announced at Google I/O 2016, Google's annual developer conference, in the recorded presentation The Mobile Web: State of the Union - Google I/O 2016 by Rahul Roy-chowdhury, VP Product Management, Chrome

Some key points from that talk:
* Advantages of mobile web apps -
- Easy discovery
- Low friction
- Broad Reach
- Open & decentralized

* "new experiences" like Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWAs) make mobile web pages faster to load and more engaging

* PWAs provide: an icon users can add to their home screen, a splash screen when they open it, and a full-screen experience with no address bar.

* Service worker API allows all the important parts of a web app to be cached so that it loads instantly the next time a user opens it.

* There are 1 billion monthly mobile Chrome users

* 8 billion sign-ins are assisted by Chrome's password manager a month

* Credential Management API is a new API for a seamless, cross-device sign-in experience

* 66% of mobile commerce happens on the mobile web

* 66% fewer conversions on mobile than desktop

* The new Web Payments API brings one tap checkout to the web

* Push Notifications allow websites to send notifications even if browser isn't open

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