Bing Search API gets not just web search results but also image, news, & videos results for a given query and allows up to 1,000 free transactions per month across all Bing Search APIs
Google Custom Search API has a few additional steps & provides 100 search queries per day for free
This comparison of version 2 and 5 highlights the improvements -
| Category Feature | v2 | v5 | |
| Web Search | REST API | x | x |
| Related searches | x | x | |
| Ranked Answers (image, video, news, math, time) | x | ||
| Deep links (for first web page result) | x | ||
| Adult intent signal | x | ||
| Image Search | REST API | x | x |
| Enhanced filters: image size, license, style | x | ||
| Visually similar images and products | x | ||
| Merchant and recipe sources (for product and food images) | x | ||
| Trending images | x | ||
| Entity recognition (for people) | x | ||
| Computer-generated captions | x | ||
| Video Search | REST API | x | x |
| Video previews (motion thumbnails) | x | ||
| Enhanced video metadata (creator, resolution, view count) | x | ||
| Free / Paid video filter | x | ||
| Trending videos | x | ||
| News search | REST API | x | x |
| News articles by category or market | x | x | |
| Trending news (general or by category) | x | ||
| Enhanced article metadata, including featured entities | |||
| Spell Check | REST API | x | |
| Autosuggest | REST API | x | |
| General | Location and market awareness | x | x |
| Spelling suggestions | x | x | |
| Safe search | x | x | |
| Related searches | x | x | |
| Continuous relevance improvements | x | ||
| Ongoing support and feature improvements | x | ||
Related: Google vs. Microsoft Bing Search APIs: A Detailed Comparison
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