Amazon's Joy of Reading Kindle Promotion

This is an interesting promotion till July 2016 to get more people to try out Kindle ebooks in India.

When you buy a Top Ramen Masala Noodles pack, you get a code on the Tastemaker that has to be SMS-ed to 9246016161. Shortly thereafter you get a link to claim a ebook worth Rs 100.

A 420gm noodles pack that costs Rs 60 has 6 Tastemaker sachets & entitles you to Rs 600 worth of Kindle ebooks. The offer honors only 3 of the alphabetic codes embossed on the Tastemaker sachets to be SMS-ed from a single mobile number. So to avail all 6, you'd need 2 unique mobile numbers. The downside is that Amazon gets email addresses and phone numbers to mine while consumers can avail this offer a very limited number of times no matter how many noodle packs they purchase.

I got myself the Kindle version of "How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life" by Scott Adams, "I Too Had a Dream" by Verghese Kurien, Gouri Salvi that tells the revolutionary story of Amul in India and the Amar Chitra Katha comic book biography of ACK's founder - "Anant Pai: Master Storyteller".

While searching for ebooks to claim, I ran into a Kindle ebook that costs a mind-boggling sum of Rs 3,18,897.71 (and has 167 pages)!